OUR STORY
MEAT the Robinsons
We are Rock and Rhett Robinson, fourth-generation cattle farmers hailing from Pontotoc, Mississippi.
Our family has a rich history in the cattle industry, with our great grandfather Buddy Robinson being deeply involved in buying cattle from local farmers and attending cattle sales.
Following in his footsteps, our grandfather Charlie Robinson served as a reputable cattle broker for over 50+ years, covering a significant portion of Mississippi and Alabama. Our father, Chuck Robinson, has diligently expanded the family farm over the past three decades, affording us the opportunity to work at home on the farm.
Throughout our upbringing, we have been actively involved in various tasks related to cattle farming, from sorting and feeding cattle to fencing and other essential duties.
Being part of a fourth-generation cattle farming family has been a remarkable journey for us. We have witnessed firsthand the evolving landscape of beef production and the impact of technology and regulations on food quality. Unfortunately, many large corporations prioritize speed and mass production over the well-being of consumers, compromising the quality of beef.
However, we firmly believe that individuals should be able to trust the beef they consume, and it is our mission to provide you with peace of mind in that regard. Driven by our youth, passion, and eagerness to contribute, we are dedicated to offering you the highest quality of hormone and antibiotic-free, farm-raised, and grass-fed beef.
Our commitment lies in ensuring that you receive a product that aligns with your values and meets the highest standards of quality.
Meet the BROTHERS
Rhett + Rock
Rock is a former collegiate basketball player with a very competitive spirit on the court and in business. When not working on the farm he enjoys playing golf and spending time with family and friends.
Rhett the younger brother is always up for an adventure. He enjoys hiking, waterfalls, and the outdoors. He is the heart behind their social media. He has been told he has an eye for photography and videography. When Rhett isn’t selling beef you might find him out taking pictures of cattle. Both brothers are active in their church and strive to live for Jesus with integrity and hard work.
